video marketing strategies

Visual media has become the center of engagement in the modern-times. According to researchers, visual media can overcome almost any other form of marketing such as the textual and audio-based media. As a picture speaks a thousand words, a video can say million words. Video Marketing Strategies has become the most essential part in a digital marketing strategy today.

This is due to fact that an ultimate goal of an online advertisement is to convert more and more visitors. Moreover, a video can keep a visitor interested, and convince them effectively to either subscribe, pay, register, or perform an action. Why will you write about something, when you can represent it through a video?

The reason lies on the fact that video making is becoming easier than ever. In addition, an attractive video can attract more visitors. According to stats, about 75 percent of traffic belongs to video. In this article, we will be revealing the best video marketing strategies that will help you in scoring more conversions:

Capturing Interest

Undeniably, customers’ preferences change over time. To make the audience interested, a digital marketer has to provide them with something engaging and appealing. In the modern day, marketers are introducing video animation to keep the visitors engaged. The videos allow the viewers to participate and get the desired results. It works similar to how various games perform their job. A designer can introduce adjustable storyline allowing viewers to take decisions for varied outcomes.

Having said, interactive videos can deliver a message in way that static content can never do. Instead of a second hand experience, video animation brings in enhanced engagement. Consider it as if a charity institution wants to collect donation; it can show the needy ones in a video, triggering emotions of the viewers. This is the power of video animations.

Simple yet Entertaining

Interestingly, an average internet user has shorter attention span than a fish in aquarium. This is the reason we tend to skim an article online rather than reading whole of it. Capturing attention is a matter of showing values instantly. You can think of it as a marketing pitch that you want to deliver to the investors to promote your ideas. Having said, video marketing works in the similar manner. You can expect the website visitors to view them. A video should be brief and interesting to make more conversions.

Various social media networks have made it easier for the companies. Consider the videos playing on the newsfeed of Facebook. If a video is not interesting, then soon it will lose your interest and you will move on.

Non Promotive

As a matter of fact, we have programmed our minds to change the channel as soon as an advertisement comes on the television. The same case applies on the video marketing strategy. The screens have become much smaller, able to fit in our pockets as mobile phones. Now, users have value content to view on mobile devices other than commercials. If a viewer finds your video as a commercial in the very first few seconds, then chances are that he/she will go away.

Here, it is clear that users have many reasons to change the channel or scroll down if a video is boring or advertisement based. In fact, no one watches an advertisement voluntarily. Users are more likely to go for articles if they earn something from them. You can learn about the reasons people dislike some videos on YouTube. The something can be humor or values. For instance, think about an aged couple waiting at an airport for a tiring flight. The entire airport staff there is to support them and assist them, making their stay comfortable. This will melt the hearts of the viewers, making the video and brand memorable.

Leverage the Power of Lead Capturing

You can get the best out of the video by placing a lead capturing form at initial stages. The technique works similar to one where marketers direct programmers to place lead capturing form at the top of landing pages. Many video Animation company utilize this technique to provide a brand with more conversions. There are various video platforms that allow to place lead capturing form in a video, allowing you to capture information like names and emails for follow-ups.

Utilize Products to Enchant the Target Audience

Interestingly, visual media has proven to keep the students engaged in a lecture. You can utilize the power of video marketing to convert more viewers. Many brands utilize videos to educate and provide lectures about a product to the audience.

Author Bio:

Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow him on Twitter for further details.


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